My focus is on attracting the next generation of makers and shakers by creating an experience that resonates with the target audience and fosters loyalty and trust in the brand. Overall, UX/UI design approach centers around creating a seamless and engaging experience that reflects the brand's values and establishes a strong connection with its audience.
Sommer de la Reussite
The main part of the workflow is including you, the client, in the process.
It's important to focus on creating a strong brand experience through the website design. This can be achieved by prioritising problem-solving and user-centered design in meetings, which allows the team to efficiently address issues and create a positive user experience.
By understanding the target audience, we can tailor the brand experience to meet their needs and preferences, leading to increased engagement and success in the market.
We start strong with analysing problems and build a strategic plan to move forward. Together, we will discuss the current situation, highlight its positioning, and study the company’s niche, customers and competitors.
To ensure a top-notch user experience and interface for your business, we begin by delving into the specifics of your business and identifying your target audience.Using thorough user research and analysing your competitors, we concentrate on mapping out the optimal user journeys that your website or app users would take. If it's a website, we design a sitemap that is intuitive and straightforward to navigate. We will then shift our focus to architecture and interaction design, and proceed to develop wireframes and prototypes that bring your interfaces to life visually.
After outlining the user flows, creating the sitemap, and developing wireframes and prototypes, we move on to the UI design process. At this stage, we begin to add visual elements to the wireframes and prototypes, such as color, typography, and imagery. We ensure that the UI design aligns with your brand identity and values, and is visually appealing to your target audience. We also pay close attention to the accessibility of the interface, ensuring that users with disabilities can use it with ease.
Building a high-performance website in Webflow is a crucial step towards ensuring a positive user experience. Defining the website content is another important aspect of the UX design process, as it enables us to create a website that meets the needs and expectations of your target audience. During the development process, we focus on optimising the website's performance, ensuring fast load times and smooth navigation.
"I’m seeking daring branding and online presence that is sparkling and less conventional, and Nikolina has always delivered.
Hers reactivity, flexibility, hard work, creativity and good vibes are notable and very important for me and for the whole team.
She was always there when we needed it and I really appreciate it a lot !
In 2021 year’s edition " Vivre Pleinement" of summit, 28000 people enrolled and experienced an incredible human adventure"
Céline Martinez - Founder of Sommet de la Reussite
"This is my second time working with Nikolina, and she continues her tradition of communicating very well, following project specifications, beating deadlines, and meeting or exceeding expectations.She’s wonderful to work with and I would work with her again and recommend her with no hesitation."
langqing and isaac - Founders of empty wall
A bit about myself
I'm Nikolina - Digital designer, currently based in Cologne, Germany.
I love everything that has to do with a product and visual design, mobile & web projects, as well as branding & typography.
With my solid industry experience, I know how to help clients solve real business cases and grow their businesses by using design thinking.
Things that inspire me are my marvellous clients.